Yahoo-Google Advertising Agreement
From Search Engine SEO SEM
In June 2008, Yahoo! and Google announced a non-exclusive advertising agreement that will provide Yahoo! with access to Google’s AdSense advertising programs on their U.S. and Canadian web properties. The deal lets Yahoo! use Google’s advertising technology to provide more and better ads, benefiting advertisers, publishers, and consumers. There has been some recent discussion about the potential impact of the agreement.
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